About Us
The Sporting Goods Business is Rapidly Changing………
- The needs of the manufacturer and the role of the manufacturer's representative are constantly evolving.
- At the mass merchant level, a smaller number of key accounts now require a higher level of service and sales expertise.
- Specialty sports operations continue to expand their market share by opening retail outlets and Internet Sites which have highly specialized needs.
- A smaller distributor network is experimenting with more innovative and cost effective measures of working with less inventory and a smaller sales force.
Don Coffey Company provide answers for Change………
- Independent dealers need more product information and sales instruction in order to compete with larger competitors.
- E-commerce continues to grow and become part of the retailers tools to sell which requires technical expertise to enhance the consumer experience.
- Our company has recognized these changes and planned for the future.
- Our goal is to implement the manufacturer’s unique programs. We endeavor to do more than just present a program sheet and price list.
Don Coffey Company Customizes Change for the Vendor………
- Each manufacturer has a unique business philosophy.
- We develop sales plans, execute our strategy and maximize sales for our manufacturers.
- We understand the importance of communication in any partnership and endeavor to keep the factories informed of activities and efforts on their behalf.
- We position manufacturer’s products with all classes of trade possible, mass merchant, distributors, dealers and e-commerce etc. We are very proud of our ability to successfully do business with each type of channel in our customer base.
